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Action Sports

Dew Action Sports Tour Returns to Portland for 2007 Season

    The Dew Action Sports Tour, the pro tour of action sports, today announced Portland as the site of the Vans Invitational, August 16-19, at the Rose Quarter. For the third consecutive year, the Portland event will be the third of five stops on the Tour. The event will feature the greatest talent in skateboarding, BMX and freestyle motocross.

    In making the announcement, Dew Action Sports Tour President Wade Martin said: “We are very excited to be returning to Portland. Oregon and the city of Portland showed a strong commitment to bring the Tour back to their community. Their rich history in hosting events along with a great passion for outdoor lifestyle sports made this a natural selection for the 2007 Dew Action Sports Tour’s Vans® Invitational.”

    “The Dew Tour is one of the most electric, family-friendly events that we’ve ever brought to Oregon, and we are thrilled to officially welcome it back to the Rose Quarter in 2007,” said Drew Mahalic, CEO, Oregon Sports Authority.

    Entering its third year, the Dew Tour is the most watched and attended Action Sports property in the world. Attendance for the 2006 Dew Action Sports Tour totaled nearly 250,000 and has had an average of 38 million viewers tuning in via NBC and USA each year. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup which is awarded at season’s end to champions in each of the six disciplines. The 2006 Dew Cup winners include Nate Adams (Freestyle Motocross), Jamie Bestwick (BMX Vert), Anthony Napolitan (BMX Dirt), Daniel Dhers (BMX Park), Bucky Lasek (Skateboard Vert) and Ryan Sheckler (Skateboard Park). A complete Tour schedule will be announced in the coming weeks.

    Dew Action Sports Tour
    Owned by NBC Universal and Live Nation, the Dew Action Sports Tour debuted in June 2005, and consists of five major, multi-sport events with a cumulative points system, a $2.5 million competitive purse – the largest in action sports – and an additional $1 million bonus pool based upon year-end standings. NBC and USA Network combine for exclusive Dew Action Sports Tour coverage with the largest combined network and cable commitment in action sports. The Tour features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, and at season’s end, the Tour awards champions in the six disciplines with the Dew Cup. Key lifestyle elements at each Tour event’s festival village includes live cutting-edge music, video gaming, and interactive events. The Dew Action Sports Tour returns all of its founding partners including Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors). Associate partners include MasterCard, Mongoose®, Slim Jim and Verizon Wireless. More information can be found at www.dewactionsportstour.com.

    NBC Universal
    NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

    Live Nation
    Live Nation is a leading live event and venue management company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005. Live Nation operates more than 60 websites globally. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” For more information regarding Live Nation and its businesses, please visit the company’s website at www.livenation.com.

    Oregon Sports Authority
    The mission of the Oregon Sports Authority is to position the state of Oregon as the preferred location for select amateur and professional sports events, franchises and related activities in order to enhance the quality of life of Oregonians and to stimulate the state’s economy.


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